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Wed Apr, 2013 by Lauren Schneider
View the story “LA2M Recap: How Inbound Marketing Can Bring You More Customers ” on Storify [View the story "LA2M Recap: How Inbound Marketing Can Bring You More Customers " on Storify] LA2M Recap: How Inbound Marketing Can Bring You More Customers Learn inbound marketing from Ingenex CEO and LA2M founder Derek Mehraban at Conor [...]
Wed Mar, 2013 by Erin K. O'Neill
Sharing useful information that’s packaged in fun ways and distributed across company blogs and social networks positions your company as an expert in your field and keeps you at the forefront of your customers’ mind. Content marketing is a great way to garner goodwill from your audience and increase engagement with your brand. But, just [...]
Mon Mar, 2013 by Laura Kirchner
Content is at the heart of all things digital and without content the internet would not exist. Likewise, regularly updated content is at the heart of your online presence, and without it you don’t exist. Why? Because stagnant websites and blogs don’t rank well in search, and social profiles without posts have almost no way [...]
Wed Mar, 2013 by Digital Bus
Reading sites like Mashable or Adage, and scanning your Twitter feed for news is a daily ritual for many of us in the digital media field, and quite possibly a labor of love. Yet, not everyone feels this love affair (dare I say addiction) with staying in the loop; not everyone processes and adopts new [...]
![Mobile Raven's Fans - The Digital Bus: Super [Mo]Bowl 2013](http://www.thedigitalbus.com/assets/Mobile-Ravens-Fans-225x157.jpg)
Thu Feb, 2013 by Digital Bus
Mobile won Super Bowl XLVII. It wasn’t the Ravens, the blackout or even Beyonce; it was how people talked about them on their mobile devices. On a day when 30 seconds of TV airtime cost around $4 million, viewers were watching their phones sharing memes and gifs, tweeting and engaging with brands. Photo by: armistar_photo [...]
Mon Feb, 2013 by Digital Bus
Looking for the Best Super Bowl Commercials? We have them here. In fact, since Super Bowl XXXII in 1998, Michigan State University’s College of Communication Arts and Sciences Advertising and PR Professors have made it a tradition to get together and rate the best Super Bowl commercials. Every year MSU professors gather at Professor Robert [...]
Thu Jan, 2013 by Digital Bus
Nowadays, if you read the news, attend conferences and seminars, all you hear are conversations about so-called “big data”, its importance and growth especially in technology and services markets. It’s hard to believe, but… In 2013, as the Digital Era progresses, customers, businesses and devices are generating more and more digital data, a volume of [...]
Tue Jan, 2013 by Digital Bus
Customers are savvy. If they don’t want to be marketed to they will skip commercials with Tivo, they will not like your brand on Facebook, nor will they follow you on Twitter. Today’s consumers want what they want, and they want it their way. This is why it is sometimes hard for marketers and businesses [...]
Fri Dec, 2012 by Erin K. O'Neill
One of the best manifestations of a brand-related community is the Harry Potter fansite Pottermore. J.K. Rowling successfully harnessed the massive and supremely passionate fanbase for her novels by creating a site where fans can digitally navigate the narrative of the books and further explore the Wizarding world. Pottermore provides unique content and snippets of [...]
Wed Oct, 2012 by Erin K. O'Neill
View the story “#DigitalChat: “Building Brand Influence with Klout”” on Storify