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The Digital Bus

Robert Pasick, Author and Executive Coach - The Digital Bus Podcast Ep 6

 
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Join Robert Pasick, Ph.D. an author, executive coach, and leader in the Ann Arbor community as he gets on the Digital Bus for a podcast interview with Derek Mehraban of Ingenex Digital Marketing.

Rob organizes live social networking with business leaders - Leaders Connect for anyone in the leadership realm. People from University of Michgan and Eastern Michigan University come to speak.

Rob also organizes CEO Connect for CEO’s who come out and have monthly breakfast meetings to discuss their companies and ways to grow their businesses.

Rob answers the questions of how people reach their full potential as leaders. Rob also discusses his new book Balanced Leadership: Making a Difference In  Work, Family, Health, Community and Value. Professional speaker and coach Rob Pasick gives you some great coaching right on the Digital Bus Podcast.

More on Rob:

Robert Pasick Ph.D, is a Clinical and Organizational Psychologist and Executive Coach. Since earning his Ph.D. from Harvard University in 1975 in Clinical Psychology and Public Practice he has provided leadership development services through teaching, coaching, speaking, and writing. He is currently the President of Leaders Connect and a Faculty Affiliate at the William Davidson Institute at the Ross School of Business at the University of Michigan.

Podcast Questions Rob Pasick:

1. Tell me about yourself and what you do? Trained as a psychologist. Executive coaching. Business leaders together - Leaders Connect, guest speakers to lead discussions about problems leaders encounter. Ann Arbor large university crowd, business professors from UM & Eastern. CEO Connect, people running companies - monthly breakfast series, people talk about what they’re doing. Opportunity for business leaders to learn from eachother.

2. What path did you take to get to where you are today? Fascinated by concept of leadership, and how we become leaders. 1963 Rob got into leadership at his high school in Ferndale, Michigan during the race riots. Bringing diverse groups together in Ferndale High School. How do people become leaders? Are you born with it?

3. You deal with leaders and CEO’s all the time - can you tell me what makes a good leader? Are leaders born or made? We are all born with traits that can be adapted to leadership. Do things that make people want to follow you.

1. Leaders are people who are followed by other people.
2. What is your core strength? Leverage your strength and select activities and jobs that maximize their strengths.
3. Get the right people on your bus first, get them in the right seats second, then figure out where you’re going… Good to Great.

4. How can people work to become better leaders in their personal or business lives? Take an honest look at yourself. Our self perception is not our most accurate perception. Help them get feedback from people who know them well. Create an email - I’m working on self improvement - where do you see me as my very best? People often don’t appreciate their strengths. We all have blind spots - what are they? Where have I failed before in my life? People keep falling into the same hole in their lives. Rob is writing a book called Balanced Leadership. Accountability group.

5. Has the web changed the way you or your clients are doing business today? Use the web to promote activities. Some is still too complicated to bring people along for the baby boomers. Get a lot of business through the web. Some major clients have found Rob through the internet. www.leadersconnect.com

6. What advice do you have for young people coming into business today - how can they achieve their dreams? Write down their goals and dreams. Start w/ short term goals, and put someplace you’re gonna see it often. Keep your goals small to start, then grow. Write down long term goals or dreams. What would success be like for you? Share that with somebody, get out and tell people about it. Ask for what you want, because you never know what’s gonna happen. It may just work out. Be bold in what you ask for, and follow up on it. Stick to it. Stay with people who will support you.

7. You are a leading edge boomer, so I have to ask - how have you embraced digital? How has your journey been to a digital world and web 2.0? It’s been challenging, typing is so important. Likes new things, forced himself to use the technology. Self published new book - David Crumm Media. Spiritual in nature.

Andrew Miller, Your Search Advisor - The Digital Bus Podcast Ep 4

 
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Episode 4 features an interview with search engine marketing expert Andrew C. Miller. Andrew runs a company called Your Search Advisor. He knows the SEO and PPC business very well, and provides an interesting interview for this podcast. Read Podcast transcription here.

Search Advisor Logo

The Digital Bus Podcast features interviews conducted by Derek Mehraban, CEO of Ingenex Digital Marketing.

Derek will alternate between interviewing web savvy, social media, Millenials and GenX or Baby Boomer executives, CEO’s, and Marketing Directors who have tons of business experience to share, and are looking to learn from the uber-geek crowd.

This episode answers the following questions:

1. Introduction of who Andrew Miller is, and what is Your Search Advisor.

2. Why is search engine optimization and web 2.0 important today, especially for young companies?

3. For a CEO or President of a company looking to build an online presence and become web 2.0 savvy, what would you suggest they do to begin?

4. Does the CEO/President of a company need to be online - or just the people in marketing/IT?

5. How will search engine marketing impact business over the next 10 years - what’s your best guess?

6. As a 20 something (Gen Y) business owner, what is the biggest question you have for CEO’s and executives out there? What advice or topic would you like to hear about in future podcasts?

This podcast recorded live at The Brickyard by Derek Mehraban.

Here are 12 sites that Andrew suggests for tracking your online presence. You can subscribe to the RSS feed from these sites to see what people are saying about your company, clients or competitors.

Most of the feeds are for search results or specific articles so they automatically update when new content is found. Changes show up instantly and it eliminates the need to check each site manually. You can subscribe to the RSS feeds by clicking on the RSS button on each site or simply visit the URLs directly. Here is the Digital Bus RSS as an example.

These resources cover the largest networks on the Internet. Obviously there are thousands more, but keeping an eye on these will alert you to the latest news and gossip about your company.

Technorati - Tracks over 110 million blogs
Google Alerts - Sends alerts when your company appears in News, Blogs, Web, Video, or Groups results
Digg - Social media site that allows users to vote on stories
Yahoo! Answers - Over 75 million users ask questions and post answers on a variety of topics
LinkedIn Answers - A social network for professionals with a Q&A section
Wikipedia Article Edits - Track specific articles to get updates when anybody makes edits
Tweetscan - Alerts you when your company name is mentioned on Twitter
MySpace - The world’s largest social network
Facebook Lexicon - Counts occurrences of any keywords on users’ Walls over time
Google Trends - Provides search volume over time for any keyword
Yelp.com - Allows users to rate and review local businesses
Del.icio.us - Online bookmarking service allows users to share links

Online Public Relations - The Digital Bus Podcast Ep3

 
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Ross Johnson, CCO of Ingenex Digital Marketing and Derek Mehraban, CEO of Ingenex Digital Marketing give their thoughts on Online Public Relations.

Show Notes:

  • What is online PR?
    • Explain Traditional PR
    • Explain Online PR
  • Who / What are you targeting with online PR?
    • online news sources
    • online publications
    • bloggers
    • forums
    • Twitters / Microblogs
    • Comments on FlickR / etc
  • Why use online PR over traditional?
    • Different crowd
    • More conversation, engagement, interaction
    • More people online
    • Trust online more then traditional media (really?)
    • Lower barrier to entry, larger audience in some cases
  • How might you use online PR?
    • track, monitor, engage in converstations about your brand / products / service
    • pitch bloggers, online publications to write about you
  • market research
  • SEO
  • Exposure
  • Tools for online PR
  • Blogger Outreach Etiquette

    • Take time to find the actual name of the blogger

    • Clearly disclose who you are and where you work in the outreach

    • Offer comments on the blog to show that you are reading the bloggers content

    • Thoroughly check the blogs preferences and advertising sections to make sure that no indications have been made by the blogger that they do not want to be solicited

    • If there is a specific way they wish to be reached, reach them that way

    • Connect with each blogger individually

    • Indicate that you know/have read topics they frequently write about

    • Establish a tone in the outreach emails and keep it consistent

    • Indicate communication is encouraged; private or public comments and suggestions are welcome

    • Include a call to action in addition to the trial

    • The blogger outreach email should include a link to the code of ethics for blogger outreach

    • Offer an “opt-out” link in the email so they may choose not to participate

    • Make a list of those who have blogged about the company in a specific time frame

    • Keep track of the bloggers to whom you have solicited

    • Subscribe to the feeds of the blogs that you have commented on

    • Draw a conclusion to the trial/process

Twitter for Digital Marketing - The Digital Bus Podcast EP2

Episode 2 of The Digital Bus Podcast is all about Twitter. Derek Mehraban and Ross Johnson of Ingenex Digital Marketing teach you how to join Twitter, how to manage your Twitter, and how to use Twitter to help you business grow.

If you are looking to go online and join the Social Networking community, then you are in the right place. The Digital Bus marketing podcast will provide you with all the information you need about How To Engage in Social Networking. Learn Twitter for starters - you will enjoy it!

Follow Derek Mehraban on Twitter.

Follow Ross Johnson on Twitter. 

 
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Digital Marketing Benifits - The Digital Bus Podcast EP1

What is Digital Marketing? What are the benefits? Derek Mehraban and Ross Johnson of Ingenex Digital Marketing discuss the ins and outs of digital marketing including social media, optimized public relations, blogging, web design, search engine optimization and digital advertising.

This is the first episode of The Digital Bus podcast. Mentions in the podcast for Joseph Jaffe, David Armano and Seth Godin. Also a nice reference to David Ogilvy. Enjoy!

 
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