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Archive for the ‘Marketing News’ Category

Oct
11

Ingenex New LinkedIn Company Page

Leveraging the New LinkedIn Company Pages

Thu Oct, 2012 by

LinkedIn launched their new company pages last month, and they’ve finally rolled out to over 2 million companies with pages on the networking site. The new company pages feature a streamlined design, a stream of posted information on the front page, and more opportunity for visual branding on the products page. Need to get your [...]

Dec
13

youtube edu

YouTube EDU Now Available

Tue Dec, 2011 by

Many schools have responded to YouTube’s large library by shutting down access to the video server. Because this represents lost revenue YouTube has now created a separate channel which will offer schools videos that are educational and devoid of inappropriate materials. The goal is for school administration to turn on access to YouTube EDU where [...]

Dec
07

location app

Location App Growth Is Slow

Wed Dec, 2011 by

Foursquare claims to have 15 million users and half of them are from outside of the US. That is a large number of users, but new data by Forrester Research casts this number in a pessimistic light. From 2010 to 2011 the number of adults aware of location based apps like Foursquare grew from 16% [...]

Nov
15

brands making digital waster

Brands Are Making Much Digital Waste

Tue Nov, 2011 by

New data about the UK digital agency is helpful for digital marketing agencies in the US. While the numbers of the latest TNS Digital Life report are about the UK they should translate similarly over here. The data found that 61% of consumers do not want to engage with brands online. Most of the engagement [...]

Oct
03

inforum michigan panel

Inforum Michigan Panel Changing Midtown Detroit

Mon Oct, 2011 by

Michigan’s powerful and influential women in business met on Wednesday, September 28th for an Inforum panel discussion, “Extreme Change 2011: How Duggan, Gilmour and Schlichting are Remaking Detroit’s Midtown.” Discussing the revitalization and growth of Detroit’s Midtown neighborhood were Michael Duggan, President and CEO of Detroit Medical Center, Allan Gilmour, President of Wayne State University, [...]

Oct
03

tedxdetroit inspires

TEDxDetroit Inspires Michiganders to Do More for Declining City

Mon Oct, 2011 by

This past Wednesday brought the third TEDxDetroit to the Orchestra Hall at the Max M Fisher Music Center in Detroit, MI. Speakers came from all over the country to share their inspiring stories, business ideas, and performances, all with one common theme – bring hope to the city of Detroit. It’s not breaking news to [...]

Sep
20

google will enter social reading apps

Google Will Enter Social Reading Apps with Propeller

Tue Sep, 2011 by

Social reading apps are hot right now. We should think of them as a magazine. Every morning the user receives a new edition. The genius of social reading is that the magazine writers are preselected by the user and those people then provide curated content to the magazines. Most of these apps post content by [...]

Sep
14

What Every Marketer Needs To Know About Google +1

Wed Sep, 2011 by

From Search Marketing Expo 2011 in New York, Ingenex has learned a LOT more about the +1 button from Google, and how it’s being implemented. We’ll take you beyond what everyone else knows, and look into the future of Google +1. This great session was led by speakrs Josh Dreller, Matthew Guiver and Benjamin Vigneron. [...]

Jun
29

Android Now Boasts 500,000 Activations Daily

Wed Jun, 2011 by

On December 8, Android’s chief Andy Rubin reported there were 300,000 Android activations each day. As of Tuesday that number is now 500,000. That’s an impressive number and it is an impressive growth. 9to5Google.com The easy trend for mobile ad agencies is the growth of smartphones and the growth of the mobile web. Advertising needs [...]

Jun
28

Rumors of Two New iPhones

Tue Jun, 2011 by

The solid rumor has the iPhone 5 hitting shelves in September. The new phone is touted as having the hardware to revolutionize mobile computing as well as how mobile marketing is conducted. The less solid rumor, however, says there will be two new iPhones to hit the shelves in September. In addition to the iPhone [...]