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Mon May, 2013 by Digital Bus
Social media and search are continuously being tied together lately. Understanding how to connect the two within your brands digital marketing strategies is essential for creating great campaigns and engaging users. There are certain aspects of social media marketing that must be complementary to search strategies. Making sure that elements work well together will produce [...]
Fri Apr, 2013 by Digital Bus
Time and time again, we find that social media is changing the way we work. Social media platforms have an immense ability to influence specific outcomes such as the acquisition of new customers, a new sale, recommendations and referrals. This could also be displayed as a change in sentiment between products and innovations, an increase in [...]
Mon Apr, 2013 by Jordan Eckstein
Google publicly announced their introduction of Enhanced Campaigns to AdWords in February of 2013. This was very important news for anyone offering pay per click marketing services. The announcement featured a glowing account of the improved targeting, measuring, and reporting opportunities that were being made available. Alongside all of the benefits, though, was a hint [...]
Mon Feb, 2013 by Digital Bus
Mobile search is the information users can obtain through searches performed on internet-enabled mobile phones or mobile platforms. Mobile search is a significant and growing segment of the mobile marketing industry. It’s been predicted that mobile search marketing will grow significantly by 2015 and will reach around 73 percent by the end of 2013 already. [...]
Mon Feb, 2013 by Digital Bus
Google recently announced they have simplified their Ad Words program in effort to increase mobile advertising. The new interface, called Enhanced Campaigns, recognizes if a user is on a mobile device or a desktop/tablet and then tailors the ads accordingly. Enhanced Campaigns will allow businesses to customize their budget in more ways than before. A [...]
Thu Feb, 2013 by Kai Blum
Has anyone tried to use Google pay-per-click advertising as personal ads yet? I don’t know, but it would make a lot of sense, because they are very similar in format to printed personals. Now, add some advantages: By choosing the right keywords to trigger your ads, you can easily find people with the same interests. [...]
Thu Jan, 2013 by Digital Bus
Nowadays, if you read the news, attend conferences and seminars, all you hear are conversations about so-called “big data”, its importance and growth especially in technology and services markets. It’s hard to believe, but… In 2013, as the Digital Era progresses, customers, businesses and devices are generating more and more digital data, a volume of [...]
Mon Mar, 2012 by Derek Mehraban
During a panel at SXSW Google’s Matt Cutts announced that Google will be implementing a penalty for sites that are overoptimized. Until that announcement the policy about SEO overoptimization was run by a 2009 announcement, also by Matt Cutts, that there was no such thing as overoptimization. The goal of the penalty is to emphasize [...]
Fri Mar, 2012 by Derek Mehraban
Over the next few months Google will be updating it search parameters. It is not yet announced (determined?) just how Google will be changing the weights in its current search algorithms, but what Google will be adding is semantics, which factors in the actual meanings of words. The immediate result will make Google more like [...]
Wed Mar, 2012 by Derek Mehraban
The data for February’s search market share has been released by comScore. Both Google and Bing have gained share. Combined, they both gained .4% of the market. Both gains come at the expense of Yahoo, which lost the .4%. AOL remains unchanged at 1.6% and in a strange case of numbers not adding up (probably [...]