May
13
Social media and search are continuously being tied together lately. Understanding how to connect the two within your brands digital marketing strategies is essential for creating great campaigns and engaging users. There are certain aspects of social media marketing that must be complementary to search strategies. Making sure that elements work well together will produce [...]
Apr
12
With so many different platforms in social media, there are so many places your brand can be talked about. It is really important to be a part of the conversation, or in the very least, be aware of what is being discussed. However, you can sometimes miss what is being said about you by only [...]
Feb
07
Mobile won Super Bowl XLVII. It wasn’t the Ravens, the blackout or even Beyonce; it was how people talked about them on their mobile devices. On a day when 30 seconds of TV airtime cost around $4 million, viewers were watching their phones sharing memes and gifs, tweeting and engaging with brands. Photo by: armistar_photo [...]
Feb
06
The world is going mobile. Mobile electronic devices are more prevalent than ever, and between tablets, smartphones, glorified MP3 players and netbooks, the market is still growing: almost a million people become smartphone users every day, and about 44 percent of American homes have a tablet. Reaching this inherently on-the-go market effectively poses some challenges, [...]
Jan
24
Nowadays, if you read the news, attend conferences and seminars, all you hear are conversations about so-called “big data”, its importance and growth especially in technology and services markets. It’s hard to believe, but… In 2013, as the Digital Era progresses, customers, businesses and devices are generating more and more digital data, a volume of [...]
Jan
21
In the age of visual culture, photo-sharing has experienced tremendous growth in popularity. Since approximately 65 percent of the population are visual learners, it’s no surprise that social media sites that center around images have gained so much popularity over the last few years. This trend toward visual is largely influenced by the shifting habits [...]
Jan
09
Consumer influence will increase and affect purchase decisions in the social space in 2013. Consumers understand social and realize their information is valuable. This will be matched by a higher demand from consumers for rewards, discounts and exclusive information from brands. The emergence and usage of niche social networks will continue to increase in 2013. [...]
Jan
03
In 2012, most social networks took great strides in becoming more visual mediums. Facebook moved everyone over to the timeline format, which gave profile pages a huge space for pictures and created a time-focused visual orientation. LinkedIn launched a similar restructuring for brand and profile pages. Twitter redesigned their profile pages too, to give a [...]
Nov
16
These days there are many ways to put your brand out there. Many companies have adapted to social media sites like Facebook, Twitter, and Pinterest to put their brand out. But how do you keep your brand image thriving on these sites? Well, here are some tips! Facebook It’s not quantity, but quality that matters: [...]
Oct
23
Michigan social media enthusiasts came together on Oct. 18 to hear from Facebook’s VP of Global Marketing Solutions, Carolyn Everson, and the Ingenex social media event team was there to cover it all. The conversation was moderated by Scott Monty, Global Digital and Multimedia Communications Manager at Ford Motor Company. Everything from women, work/life integration, [...]