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Archive for the ‘Digital News’ Category

Oct
11

Ingenex New LinkedIn Company Page

Leveraging the New LinkedIn Company Pages

Thu Oct, 2012 by

LinkedIn launched their new company pages last month, and they’ve finally rolled out to over 2 million companies with pages on the networking site. The new company pages feature a streamlined design, a stream of posted information on the front page, and more opportunity for visual branding on the products page. Need to get your [...]

Sep
13

Square Reader Digital Marketing Agency

Jack Dorsey Speaks at University of Michigan

Thu Sep, 2012 by

On Thursday, September 13, 2012 Jack Dorsey, founder of Twitter and Square gave an insightful talk to 150 University of Michigan Engineering students. Here is my best attempt to capture what the Twitter and Square founder said in his one hour discussion, and Q&A session. Enjoy. Jack is looking for ideas on something we take [...]

Mar
09

spain flag

Spain Offers Relief for Advertising Planning

Fri Mar, 2012 by

There is a lot of talk about the possibility of a double-dip recession in the US. News like that keeps digital agencies on the edge of their seats. The easy expense for a brand to cut is advertising, especially its new and hard to quantify advertising units. Recent data from Spain, however, offers some hope. [...]

Feb
24

obama consumer

Obama Introducing a Consumer Bill of Rights

Fri Feb, 2012 by

Thursday morning President Obama introduced a Consumer Bill of Rights. Google, Yahoo!, AOL and Microsoft are all stating they will voluntarily comply with the bill. Internet Explorer, Firefox and Chrome already have ‘do not track’ options even though they are rarely used. That is the main component of the Bill of Rights. For now all [...]

Feb
07

groupon and adku

Groupon Purchases Adku

Tue Feb, 2012 by

Adku is a firm that has been under the weather since it launched 18 months ago. Backed by other mobile advertising leaders, Adku has been using big data to provide more personalized service to customers of eBay, Amazon and Zappos. Monday morning it was announced that Groupon had purchased Adku. It is not a surprise [...]

Dec
07

location app

Location App Growth Is Slow

Wed Dec, 2011 by

Foursquare claims to have 15 million users and half of them are from outside of the US. That is a large number of users, but new data by Forrester Research casts this number in a pessimistic light. From 2010 to 2011 the number of adults aware of location based apps like Foursquare grew from 16% [...]

Sep
01

Daily Discount Offerings Thins Out

Thu Sep, 2011 by

Yelp has announced that it is cutting its daily deals staff in half and Facebook recently announced that it is giving up on its version of the Groupon competitor. The Facebook version was launched in April and such a short tenure speaks volumes about the daily deals market. The full market has created wary consumers [...]

Aug
12

Browser Apps Become More Versatile

Fri Aug, 2011 by

Web Intents is a new framework launched by Firefox and Chrome, the two leading open source browsers, which will make apps run seamlessly across browsers. Right now each browser has its own set of apps, and developers need to make separate apps for the different browsers. Web Intents will ease this burden on developers and [...]