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Mon May, 2013 by Digital Bus
Social media and search are continuously being tied together lately. Understanding how to connect the two within your brands digital marketing strategies is essential for creating great campaigns and engaging users. There are certain aspects of social media marketing that must be complementary to search strategies. Making sure that elements work well together will produce [...]
Mon Apr, 2013 by Digital Bus
Creating content is easy. Creating a sharable content is harder. However, it is marketers’ biggest dream to create both sharable and share-worthy content. Virility: opportunities and challenges Living at the era of digital, we, marketers, have everything the one could wish for to create a viral campaign. Viral marketing is a set of marketing techniques [...]
Fri Apr, 2013 by Jordan Eckstein
Search engine results are under constant scrutiny from the digital marketing community. As the largest player in the game, Google feels the vast majority of this heat, which tends to be driven by the question mark surrounding their protection of privacy. One of the most recent additions to this discussion is their integration of social [...]
Thu Apr, 2013 by Ashlie Forchione
Any good journalist will tell you journalism is people centric. What, where, when, why’s all are support for the most important piece of any story – the WHO. People look to the news and mass-media to find out about other people as a basic human drive to be social. We seek out stories, and every [...]
Fri Apr, 2013 by Digital Bus
Time and time again, we find that social media is changing the way we work. Social media platforms have an immense ability to influence specific outcomes such as the acquisition of new customers, a new sale, recommendations and referrals. This could also be displayed as a change in sentiment between products and innovations, an increase in [...]
Mon Apr, 2013 by Jordan Eckstein
Google publicly announced their introduction of Enhanced Campaigns to AdWords in February of 2013. This was very important news for anyone offering pay per click marketing services. The announcement featured a glowing account of the improved targeting, measuring, and reporting opportunities that were being made available. Alongside all of the benefits, though, was a hint [...]
Fri Mar, 2013 by Digital Bus
A few days ago I read somewhere that if you’re not content marketing you’re not marketing. And I must say, it’s 100 percent true. Photo by idovermani Design for Real People In order to be a successful company you have to become a master of communication. Good content marketing delivers information that makes your customer [...]
Thu Mar, 2013 by Digital Bus
People are always looking for ways to solve their problems. What visitors of the web really want is content that describes the issues and problems they face and details on how to solve those problems. Instead of simply focusing on designing websites that look good, the goal for marketers should be to create user experiences [...]
Mon Mar, 2013 by Laura Kirchner
Content is at the heart of all things digital and without content the internet would not exist. Likewise, regularly updated content is at the heart of your online presence, and without it you don’t exist. Why? Because stagnant websites and blogs don’t rank well in search, and social profiles without posts have almost no way [...]
Tue Feb, 2013 by Digital Bus
The social media revolution and conversion to mobile has forced marketers to rethink how to approach business, the marketplace, and customers. In order to succeed in this new era of easy and frequent conversation, companies need to look past revenue and profits and start listening and measuring what they are doing online, specifically through mobile. [...]