May
21
If you have a job or not, professional networking is key. How many times do we hear the expression: “It’s all about who you know.” For you to effectively network you can’t forget about having professional business cards, especially if you are looking for a job in the digital marketing industry. We are in an [...]
Sep
13
On Thursday, September 13, 2012 Jack Dorsey, founder of Twitter and Square gave an insightful talk to 150 University of Michigan Engineering students. Here is my best attempt to capture what the Twitter and Square founder said in his one hour discussion, and Q&A session. Enjoy. Jack is looking for ideas on something we take [...]
Sep
12
Today it’s Techonomy Detroit at Wayne State University. This event is sponsored by the Detroit Economic Club and brings some great Tech Leaders to the epicenter for growth and change, and a rising star in Tech Startups – the City of Detroit. You can watch this event live NOW http://techonomy.com/ I’m really excited to see [...]
Aug
01
Today the Ingenex team is working remotely from the Ann Arbor Farmers Market. We are on Detroit Street, and it’s a beautiful morning for the market. Stop on by and visit if you’re in the area. We will be here until 11 AM. The Digital Bus with WIFI makes a great digital marketing remote workspace. [...]
May
01
All you VW Bus fans out there get ready because Ingenex Digital Marketing has a new Digital VW Bus. You can see for yourself how it all went down in the embedded video. This summer, keep an eye on the Digital Bus Blog for our tour schedule, as the bus will be bringing social media [...]
Jun
13
There has been debate about whether or not digital agencies ought to refer to the iPad as a mobile device. It is clearly portable, but considering it to be mobile like a smartphone is a stretch, too much for some. The iPad’s size makes it questionable even if it is connected to the internet. The [...]
Jun
09
The first rule of digital agencies, particularly with small firms for clients, is to have some sort of content platform, i.e. a blog. Blogs are great for communicating long form communications with the public, but they are not as good about receiving feedback. The process for a customer to leave feedback on a blog is [...]
Jun
09
Attrition is a term for when things disappear or become nonfunctional. It’s a term usually referred for military discussion about forces size, but it is also pertinent dealing with mobile applications. The Android marketplace has an attrition rate of 32%, 95,000 of the 300,000 apps ever to appear in the marketplace are no longer there. [...]
Oct
25
Last Wednesday a portion of the Twitter community gathered in Detroit to attend the #140 Character Conference. The conference consisted of a day of speakers and allowed the Twitter community to listen, connect, share and engage with each other while exploring the effects of the emerging real-time Internet on business. Speakers discussed several topics including [...]
Oct
11
Derek Mehraban asks, “if we can’t find you on Google, do you exist?” This question leads to the last video of the 3-part guide that focuses on new media integration into traditional advertising. Mehraban discusses the importance of search engine optimization, creating great content, integrating campaigns, and measuring campaign efforts at his presentation at Michigan [...]