Feb
06
The world is going mobile. Mobile electronic devices are more prevalent than ever, and between tablets, smartphones, glorified MP3 players and netbooks, the market is still growing: almost a million people become smartphone users every day, and about 44 percent of American homes have a tablet. Reaching this inherently on-the-go market effectively poses some challenges, [...]
Jan
24
Checkpoint Research has conducted a survey of nearly 1,000 IT managers and the results have some interesting data for the digital marketing agency. For their employees businesses prefer iOS to Android and Blackberry devices. Currently 89% of businesses have smartphones or tablet integration into their corporate ecosystems and 30% of those devices are iOS powered. [...]
Oct
27
11% of American adults now own a tablet. Three quarters of them use the tablet everyday and more than half of all tablet owners use them as a news delivery vehicle. The tablet, is beginning to supplant PCs and print media. Pew Research has even learned that many tablet owners consume more news [...]
Oct
20
On Monday night Google finally released Ice Cream Sandwich (ICS), its new version of the Android operating system. ICS was touted as an improvement over Honeycomb, but the changes are actually quite significant. This is an important advancement not only for the smartphones based on Android but for the growing tablet market that [...]
Jul
19
The New York Times claims there are only about 100 mobile apps native to Android’s Honeycomb platform. When compared to the thousands available for the iPad that number shows a lack of developer interest in native apps for Android tablets. The latest release of Android, version 3.2, was made to help remedy that problem. The [...]
Jun
29
On December 8, Android’s chief Andy Rubin reported there were 300,000 Android activations each day. As of Tuesday that number is now 500,000. That’s an impressive number and it is an impressive growth. 9to5Google.com The easy trend for mobile ad agencies is the growth of smartphones and the growth of the mobile web. Advertising needs [...]
Jun
21
There are two reasons June was a significant month for the digital agency. Tablet and smartphones sales were larger in volume than desktops and notebooks. Secondly, users spent more time on mobile applications than they did viewing web pages. That last development was the result mainly of more sessions per user rather than longer sessions. [...]
Jun
15
Android fragmentation is not a new concern, but it is taking on increased scrutiny as the actual fragmentation intensifies. Data says smartphones users typically have a loyalty to their smartphone’s operating system rating at 25%. Apple commands 59% brand loyalty compared to Android users 29%. ArsTechnica.com The Android fragmentation is caused by frequent updates, which [...]
Jun
09
Attrition is a term for when things disappear or become nonfunctional. It’s a term usually referred for military discussion about forces size, but it is also pertinent dealing with mobile applications. The Android marketplace has an attrition rate of 32%, 95,000 of the 300,000 apps ever to appear in the marketplace are no longer there. [...]
Apr
28
A new report by Distimo, an application analytics firm, shows there are now more applications for the Android OS than for iOS based platforms. The Android Market boasts almost 13,000 more free applications now available for download. The Apple App Store, however, has almost three times as many for-pay applications available for download. Part of [...]