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Tue Oct, 2011 by Derek Mehraban
Facebook has announced a new type of advertising unit. The new unit is called an Expandable Ad and if the user has liked the brand, then the ad will expand allowing the user to see and make comments. This is unlike Social Ads, which tells if a user’s friend has liked the brand, and [...]
Thu Sep, 2011 by Derek Mehraban
Chomp is a service that hopes to encroach on Google’s territory by connecting application consumers with application developers. What Chomp offers the consumer is a site dedicated to applications. Consumers can then search for terms or names for apps that will suit their needs. Chomp offers application developers an opportunity to spread word of its [...]
Wed Sep, 2011 by Derek Mehraban
Facebook rolled out its small business initiative on Tuesday. It is partnering with the US Chamber of Commerce and the National Federation of Independent Business to bring a series of web based tools as well as a traveling seminar circuit targeting small businesses. The webinars, literature and the seminars will all help the potential clients [...]
Thu Sep, 2011 by Derek Mehraban
This column wrote recently about how social reading apps are the hot new app. The general gist is that the user is a given a magazine layout of material shared by people the user follows. Most social readers tap into a user’s Twitter feed. Sobees has now released NewsMix for Facebook, which does the same [...]
Wed Sep, 2011 by Grant
From Search Marketing Expo 2011 in New York, Ingenex has learned a LOT more about the +1 button from Google, and how it’s being implemented. We’ll take you beyond what everyone else knows, and look into the future of Google +1. This great session was led by speakrs Josh Dreller, Matthew Guiver and Benjamin Vigneron. [...]
Tue Sep, 2011 by Derek Mehraban
Of all the web destinations — social networks, games, email, etc… — social networks are the dominant destination. 23% of the time Americans are online is spent dealing with these networks. The top 5 of these networks are not a surprise, in descending order: Facebook, Blogger, Tumblr, Twitter and LinkedIn. Of the 10 most popular [...]
Thu Aug, 2011 by Derek Mehraban
Amazon has announced that it is about to start pushing display advertisements on third party web sites. For a decade Amazon has been accumulating data about users and the ability to push display advertising to these well-documented users will produce well-targeted advertisements. Amazon knows not only what people are looking at on its site, but [...]
Tue Aug, 2011 by Derek Mehraban
After government scrutiny began to increase last year, advertisers came together and found a way to self-police. An icon appears in advertising and when clicked on the user can see which firms are tracking the browsing data. The user is also given an opportunity to opt-out of tracking. The product has been available only a [...]
Tue Aug, 2011 by Derek Mehraban
After being rebuffed by Groupon in December over its $6billion purchase offer, Google created Google Offers. Google Offers is now live in New York City, Portland, San Francisco and Oakland and it will soon come online in Boston, Austin, Denver, Seattle and Washington, DC. Google today acquired Dealmap, which is already online in many more [...]
Fri Jul, 2011 by Derek Mehraban
It’s been months since Twitter announced that it would offer up space in Twitter streams to advertisers. Now the twitter advertisements are here, and so far the reviews are favorable. Like advertisements, firms pay for the space. Those ads then appear in a format similar to tweets, but easily recognizable and dismissible. The ads will appear [...]