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Archive for the ‘advertising online’ Category

Feb
14

Ingenex Google Ads PPC Valentines

Find Your Valentine with Google Ads

Thu Feb, 2013 by

Has anyone tried to use Google pay-per-click advertising as personal ads yet? I don’t know, but it would make a lot of sense, because they are very similar in format to printed personals. Now, add some advantages: By choosing the right keywords to trigger your ads, you can easily find people with the same interests. [...]

Mar
21

times1-300x190

New York Times Paywall to Grow Higher

Wed Mar, 2012 by

In another blow for free content providers and advertisers The New York Times has announced that it will be making circumvention of its paywall more difficult. Presently, users can access 20 articles per month without a subscription. That number will soon be cut in half. The thinking is that exposure to the brand will make [...]

Mar
14

siri change shop

Siri Will Change How Shoppers Shop

Wed Mar, 2012 by

Siri is not yet in the hands of many people but it soon will be. More and more people are migrating to faster and more powerful smartphones. Siri-like apps are also coming to Android devices and to earlier versions of the iPhone. The potential for Siri, and Siri-like apps, to change shopping is significant. More [...]

Mar
05

msn now

Caution On Bing Numbers

Mon Mar, 2012 by

msnNOW is a new service from Microsoft that tracks “what people are talking about, searching for, and sharing the most.” It launched on February 15 and so far has generated a decent amount of traffic. It seems to be able to generate a fair amount of referral traffic as well. The problem, however, is where [...]

Feb
24

obama consumer

Obama Introducing a Consumer Bill of Rights

Fri Feb, 2012 by

Thursday morning President Obama introduced a Consumer Bill of Rights. Google, Yahoo!, AOL and Microsoft are all stating they will voluntarily comply with the bill. Internet Explorer, Firefox and Chrome already have ‘do not track’ options even though they are rarely used. That is the main component of the Bill of Rights. For now all [...]

Feb
22

pintrest pin

Pinterest Needs To Become a Tool for Advertisers

Wed Feb, 2012 by

Pinterest launched in 2010 and has registered 7 million unique visitors since December. Shareaholic reports that Pinterest is now driving more referrals than FaceBook, Google+ and LinkedIn combined. With numbers like that it needs to stop being treated as a fad or as an entirely creative platform. The social media marketing agency needs to incorporate [...]

Dec
14

twitvid

Twitvid Revamps Itself To Be More Open

Wed Dec, 2011 by

Twitvid was a video aggregating site that specialized in user-generated content. Think of it as Twitpic is, however, it is now recreating itself to be open to all kinds of video. What is happening is that users are now able to create feeds and even some channels all of which can be followed. Like a [...]

Nov
15

brands making digital waster

Brands Are Making Much Digital Waste

Tue Nov, 2011 by

New data about the UK digital agency is helpful for digital marketing agencies in the US. While the numbers of the latest TNS Digital Life report are about the UK they should translate similarly over here. The data found that 61% of consumers do not want to engage with brands online. Most of the engagement [...]

Nov
14

mobile search taking off

Mobile Search Taking Off For Holiday Shopping

Mon Nov, 2011 by

Australia ranks second among potential smartphone users that actually have smartphones. That’s important because it allows for accuracy in predicting whether or not mobile searches will be important in this season’s holiday shopping. Google’s Australia division has announced a 220% bump in holiday shopping searches coming from mobile devices. The amazing data is that one [...]

Oct
19

new netflix rival

New Netflix Rival In The Works

Wed Oct, 2011 by

Janus Friis, Skype’s founder, is preparing to launch a new video streaming service to rival Netflix. The new service is Vdio and reports are that it will function like Rdio. As of now Vdio operates just a landing page promising great things, but there is evidence about what is to come. It has been operating [...]