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![Mobile Raven's Fans - The Digital Bus: Super [Mo]Bowl 2013](http://www.thedigitalbus.com/assets/Mobile-Ravens-Fans-225x157.jpg)
Thu Feb, 2013 by Digital Bus
Mobile won Super Bowl XLVII. It wasn’t the Ravens, the blackout or even Beyonce; it was how people talked about them on their mobile devices. On a day when 30 seconds of TV airtime cost around $4 million, viewers were watching their phones sharing memes and gifs, tweeting and engaging with brands. Photo by: armistar_photo [...]
Mon Feb, 2013 by Digital Bus
Looking for the Best Super Bowl Commercials? We have them here. In fact, since Super Bowl XXXII in 1998, Michigan State University’s College of Communication Arts and Sciences Advertising and PR Professors have made it a tradition to get together and rate the best Super Bowl commercials. Every year MSU professors gather at Professor Robert [...]
Thu Sep, 2012 by Derek Mehraban
On Thursday, September 13, 2012 Jack Dorsey, founder of Twitter and Square gave an insightful talk to 150 University of Michigan Engineering students. Here is my best attempt to capture what the Twitter and Square founder said in his one hour discussion, and Q&A session. Enjoy. Jack is looking for ideas on something we take [...]
Fri Apr, 2012 by Derek Mehraban
OK. Found a VW Bus. A perfectly restored 1972 Westfalia bus. And I’m heading to Las Vegas on Sunday, and driving to Lake Havasu to test drive it. This could be the new Digital Bus. The new Digital Bus? But it’s almost 40 years old? But that’s OK. History. Memories. Wisdom. Youth. Experience. Peace. Love. [...]
Fri Mar, 2012 by Derek Mehraban
There is a lot of talk about the possibility of a double-dip recession in the US. News like that keeps digital agencies on the edge of their seats. The easy expense for a brand to cut is advertising, especially its new and hard to quantify advertising units. Recent data from Spain, however, offers some hope. [...]
Mon Mar, 2012 by Derek Mehraban
msnNOW is a new service from Microsoft that tracks “what people are talking about, searching for, and sharing the most.” It launched on February 15 and so far has generated a decent amount of traffic. It seems to be able to generate a fair amount of referral traffic as well. The problem, however, is where [...]
Fri Feb, 2012 by Derek Mehraban
Thursday morning President Obama introduced a Consumer Bill of Rights. Google, Yahoo!, AOL and Microsoft are all stating they will voluntarily comply with the bill. Internet Explorer, Firefox and Chrome already have ‘do not track’ options even though they are rarely used. That is the main component of the Bill of Rights. For now all [...]
Wed Feb, 2012 by Derek Mehraban
Pinterest launched in 2010 and has registered 7 million unique visitors since December. Shareaholic reports that Pinterest is now driving more referrals than FaceBook, Google+ and LinkedIn combined. With numbers like that it needs to stop being treated as a fad or as an entirely creative platform. The social media marketing agency needs to incorporate [...]
Fri Dec, 2011 by Derek Mehraban
People expected mobile commerce to grow, but this year’s growth is exceeding expectations. Over the 2010 figures, 2011 mobile retail sales will grow 91.4% to $6.7bilion. It is still a tiny fraction of the overall retail market, but that number only captures actual sales and not how many sales were aided by the use of [...]
Wed Nov, 2011 by Derek Mehraban
Metrics for the 2011 Q3 about mobile advertising are out and the news is not good. The clickthrough rate for most mobile ads is about 18%, which is a 1% drop from the Q2 numbers. Many say this fits the trend because the summer months are slower than usual months. However, the 19% number from [...]