Digital Marketing Blog

How does one move from a tweet or two to a marketing powerhouse? Joel Comm, a New York Times bestselling author, with Ken Burge wrote Twitter Power to instruct tweeters on how to effectively harness the power of Twitter for your busness or personal brand. Twitter Power provides a fantastic Twitter overview with relevant and valuable information whether you’re entirely new to Twitter, looking to improve your existing Twitter presence or delivering social media marketing solutions for your clients.

Twitter is so much more than Ashton Kutcher telling the world what he had for breakfast.  Executed correctly, Twitter can be an invaluable tool for building your brand and communicating with your target audience online.  How does one go about utilizing such a powerful tool for business growth?

Top Twitter Tips from Twitter Power:

• Twitter is not a stand-alone solution. It is most powerful when it’s integrated into your full marketing mix and interacting with your other online platforms.

• Don’t go public right away. This is your brand we’re talking about here!  Take the time to setup a functional, great-looking page, have some strong Tweets already in the queue upon launch, be strategic about building up your following.

• Speaking of building up a following, you have two options. The right choice depends on your target audience.  A quantity approach (more followers) is great for a mass appeal product, while a quality approach (better followers) is ideal for a targeted, more niche audience.

• Find users within your industry. A great way to build a strong following is to identify key Twitter users in your target industry, start following them, and start throwing some @ replies their way.  Don’t just nod your head in virtual agreement, make it really valuable, interesting information that they don’t already know.  By interacting with these industry thought leaders, you are indirectly creating some street cred for your own brand.  If you’re lucky enough to have one of these superstars retweet your material or reply to you, your following will surge!

• What is your goal? The best way to use Twitter differs by what your business objectives are.  Some companies will use it as a communications tool, others as a customer service and tech support platform, others as a sales engine to run contests and promotions.

One of the top Twitter mistakes we think many companies and brands are making:

• An  inconsistent voice. What is the tone of your company or brand? Are you BP trying to regain the loyalty of your consumers and alleviate chafing critics? A joking or facetious tone may not be your best bet. Are you Lord Voldemort (@Lord_Voldemort7) trying to promote the newest installment of the Harry Potter series? Fear-inspiring, yet humorously quirky will do the trick. Are you a renowned Ann Arbor based digital marketing company like Ingenex? Light, relevant and informative works quite well. Pick one and try to stay within that tone appropriately.

Creating an effective Twitter campaign can be challenging because all of the above elements must come together cohesively to connect to the right people with the right message. That same challenge translates itself across all social media networks, like Facebook, LinkedIn and Social Harbor.

Finding the right marketing strategy involves a quality following, trackable goals, and consistent voice. How can you implement these ideas into your marketing mix?  For more information, visit: Social Media Marketing

Tags:   #socialmedia · ingenex · Twitter1 Comment