Tue May, 2011 by Derek Mehraban
Another volley in the Facebook v Google wars was fired on Tuesday as Bing now incorporates Facebook recommendations into search results. Bing had already adopted a +1 system where users could vote up search results. If the searcher is also logged into his Facebook page, then a Bing search will show recommendations by the user’s friends relevant to the search. For example, a recommended recipe might display if a user searches for “food.” If a searcher is not logged in then recommendations liked by the Facebook community at large will return.
Another aspect of this integration is that Bing searches will be able to access updates to a brand’s Facebook pages. These interactions will not be charged. Digital marketers can use this interaction to help integrate their SEO and social media presences.
Google currently owns 65% of the search market compared to Bing’s 14%. This move will probably help Bing capture more of the market. This shift in market share will also help digital marketers with a more democratic pricing structure among the competing ad servers. It also provides digital marketers with an additional set of algorithms to master in the hunt for optimal SEO.