May
04
Bing and Blackberry Announce a Partnership
Wed May, 2011 by Derek Mehraban
A surprise visit at the BlackBerry World Conference was Microsoft CEO Steve Ballmer. The surprise was to announce a partnership between BlackBerry and Bing. Not only will Bing be the default search and maps engine of BlackBerry products,
but it will also be deeply integrated into BlackBerry’s new operating system. The integration is to make it easier for future tools to work in lockstep with the phone or tablet.
This should turn out to be a significant move for Bing, increasing the visibility of advertising on the service and possibly even driving down prices for those advertisements. BlackBerry users tend to be more professional than iPhone and Android users, even if there are smaller numbers of them.
Read Write Web: Bing Default Blackberry
Image: Cio.com
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