Fri Jan, 2011 by Derek Mehraban
At Davos, an international conference of self-appointed futurists, participants have argued the internet suffers from too little content. While many in the US think the opposite, the real problem lies in smaller cultures and languages. Most of the content on the internet caters to western civilizations. As smaller groups are increasingly brought online there is a shortage of content to help these people. Content strategists agree.
To fill the gap some automation is occurring. This is needed because there is a lack of profitability to cover the needed labor to fill this gap. Digital marketing can serve as a mechanism to provide this needed profitability. Digital marketing can also benefit from this automatically generated content, as well as benefit from the increasing amount of cultures being brought online. As more content tailored to these groups appears then more of these groups will come online, creating a positive feedback loop.