Thu Dec, 2012 by Kai Blum
The foundation of successful SEO is good and unique content – the more, the better. But writing content is very time consuming and should be supplemented by user-generated content whenever possible.
“User-generated content” of course is a fancy word for comments and reviews that web site visitors can post. By doing so, they can significantly expand page content and add many variations of targeted keyword phrases. This will generate more search engine traffic for the blog or website.
Here are best practices for user-generated content on company blogs:
- Invite readers to comment.
- Post a blog comment policy and refer to it if needed (e.g. when deleting offensive comments).
- Prevent spam comments through monitoring or through using CAPTCHA.
- Reply to comments to make the user experience meaningful and to answer questions. This will build a strong relationship with your audience.
- Make all comment links “no follow” by including this setting in your HTML code, in order to prevent that comments are posted for SEO purposes.