Mon Nov, 2010 by Derek Mehraban
It’s no secret that people like to have awards. Beginning with platform gaming systems, achievements have been a huge success. Defeating a level or some other accomplishment earned a user a badge of that achievement. Marketers then realized that badges could be used on other applications.
Photo Credit: OrangeSoda
Now we have FourSquare and Gowalla using badges to drive their applications and also drive traffic to their partners. Rob Cottingham speculates that it will only be a matter of time before we have better integration of badges with more traditional software: for example, the Inbox Zero Badge in Microsoft Outlook.
While it is not a necessarily new idea, it is a widely proliferating idea. People love awards and they love to display those awards. Given the low cost to creating a badging system, the real question is why don’t we see more of them?
ReadWriteWeb: Apparently We DO Need Those Stinking Badges