The Digital Bus

Digital Marketing For Kind Companies

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May
06

Future Midwest 2011

Fri May, 2011 by

The Eastern Market in Detroit, MI was full this year with digital marketing enthusiasts from across the nation who gathered to hear the latest and greatest in digital marketing. The two-day conference was jam-packed with engaging speakers and presentations that ignited inspiration, challenged misconceptions (notably, the dangers of location-based applications) and the funding of an [...]

Apr
28

FutureMidwest 2011

Thu Apr, 2011 by

The social media team from Ingenex will be at FutureMidwest 2011! A digital marketing conference in Detroit, Michigan, this year, the Eastern Market will host the annual event. Follow Ingenex on Twitter – The official hashtag of the event is #FMW11 so follow along even if you can’t make it! Like Ingenex on Facebook and [...]

Apr
21

Tweetea in Ann Arbor

Thu Apr, 2011 by

Tweetea is a Michigan original. One of the many innovative ideas coming from SE Michigan, the Twitter-based networking and social event takes place every Tuesday at 7:30 PM across Michigan and Ohio but reaches across the nation to encourage others to join the conversation. In an effort to bridge the divide between Ann Arbor and [...]

Apr
12

TEDxUofM Encourages Ann Arbor’s Crazy Ideas

Tue Apr, 2011 by

This year’s TEDxUofM centered on the theme: Encouraging Crazy Ideas. The panelists ranged from neurosurgeon Parag Patil playing the sound of synapses communicating to AJ Holmes, Ali Gordon and Carlos Valdes, musical entrepreneurs that wowed the crowd with their creative gusto. Most of the TEDxUofM crowd was comprised of college-aged individuals that brought a renewed [...]

Apr
01

Updated: Google’s April Fool’s Day: Helvetica

Fri Apr, 2011 by

Go to Google.com today and type in Helvetica. Notice any changes? The font on the entire page turns to Comic Sans (for you font nerds.) Also- Google is now hiring Autocompleters! Click on your autocomplete search results for details! Our April Fool’s Day coorispondant, Grant Heitkamp will be on the look out for new pranks [...]

Mar
30

New Hootsuite Feature Response to Chrysler Snafu

Wed Mar, 2011 by

Hootsuite, the social community management tool, released a new feature: protected profiles. Now, account holders can add security to profile which will require an additional confirmation before sending messages social. Hootsuite states: The Secure Profiles tool was created in response to several recent high-profile PR incidents including personal messages sent from @ChryslerAutos and @RedCross profiles causing confusion [...]

Mar
28

Facebook Questions Released

Mon Mar, 2011 by

If you’ve visited Facebook today, you’ve probably seen the newly released “Questions” popping up on your newsfeed. Formatted like a poll, Facebook Questions is an easy way to encourage interaction between friends, brands and fans. The tool is integrated in a non-invasive way that doesn’t require much of an installation. Users can visit the Facebook [...]

Mar
10

AnnArbor.com B2B Expo: Event Recap

Thu Mar, 2011 by

“So you’re using social media, now what?” That was the question the B2B Expo presented by AnnArbor.com challenged its panelist to answer. The panel consisted of Re:Group Director of Social Web Communications – Dave Murray (@davemurr), President and CEO of Whole Brain Group – Marisa Smith (@wholebrainprez), Founder of Astral Road Brand Media – Rich [...]