The Digital Bus

Digital Marketing For Kind Companies

By BoLOBOSE payday loan

Author Archive

Apr
15

Amazon Search

Optimizing for Amazon’s Search Engine

Mon Apr, 2013 by

When it comes to product search, Amazon.com is the biggest search engine: Forrester Research found in 2012 that a third of online users started their product searches on Amazon. Only 13 percent began their search at a traditional search site such as Google or Bing. Despite these numbers, very few people think of Amazon.com as [...]

Feb
15

Photo by Alachia

Local Businesses Need to Focus on Mobile SEO

Fri Feb, 2013 by

Internet users looking for information on local businesses are increasingly using mobile devices. For example, Yelp reported that 30% of its traffic in 2012 came from smartphones and tablets. This number will most certainly go up in 2013. Therefore, local businesses can and should take advantage of free and paid search engine marketing options. The [...]

Feb
14

Ingenex Google Ads PPC Valentines

Find Your Valentine with Google Ads

Thu Feb, 2013 by

Has anyone tried to use Google pay-per-click advertising as personal ads yet? I don’t know, but it would make a lot of sense, because they are very similar in format to printed personals. Now, add some advantages: By choosing the right keywords to trigger your ads, you can easily find people with the same interests. [...]

Dec
13

Photo by Sarah Stierch

Best Practices for Utilizing User-Generated Content on Company Blogs

Thu Dec, 2012 by

The foundation of successful SEO is good and unique content – the more, the better. But writing content is very time consuming and should be supplemented by user-generated content whenever possible.   “User-generated content” of course is a fancy word for comments and reviews that web site visitors can post. By doing so, they can [...]

Sep
21

optimize-blog-for-search

How to Optimize Blog Posts for Search Engines

Fri Sep, 2012 by

It is not difficult to optimize blogs for search engines such as Google. Simply follow these steps any time you write a blog post: 1. Identify the keyword phrase that you believe people will most likely use to search for content related to your blog post.2. Put this keyword phrase into your post’s title.
3. Use the [...]

May
10

Lisa at Lightfair

LightFair 2012 Bends Over Backwards with Contortionist

Thu May, 2012 by

LightFair 2012 has never seen the twists and turns that are being delivered by global LED light manufacturer OSRAM Opto Semiconductors and their live contortionist shows with the famous “Lisa at Lightfair.” At booth #2114, you can see Lisa fit into a 3×3 box, demonstrating the maximum flexibility and minimum size of OSLON Square, the [...]

Sep
19

name your book

Name your book with search engines in mind

Mon Sep, 2011 by

I already wrote about how publishers can effectively sell books through pay-per-click advertising. But, like everyone else who is offering products and services online, publishers should also invest in the other side of search engine marketing: organic/free search results, and name their books accordingly. This will not only ensure valuable search traffic from Google, Yahoo [...]