Apr
15
When it comes to product search, Amazon.com is the biggest search engine: Forrester Research found in 2012 that a third of online users started their product searches on Amazon. Only 13 percent began their search at a traditional search site such as Google or Bing. Despite these numbers, very few people think of Amazon.com as [...]
Feb
15
Internet users looking for information on local businesses are increasingly using mobile devices. For example, Yelp reported that 30% of its traffic in 2012 came from smartphones and tablets. This number will most certainly go up in 2013. Therefore, local businesses can and should take advantage of free and paid search engine marketing options. The [...]
Feb
14
Has anyone tried to use Google pay-per-click advertising as personal ads yet? I don’t know, but it would make a lot of sense, because they are very similar in format to printed personals. Now, add some advantages: By choosing the right keywords to trigger your ads, you can easily find people with the same interests. [...]
Jan
10
I’ve seen quite a few blog posts about SEO Trends for 2013 in recent days. They all have in common that they emphasize the increased importance of quality content, quality links, and quality title tags. Basically, these have been the main ranking factors for the last 10+ years and if you have made them the [...]
Dec
13
The foundation of successful SEO is good and unique content – the more, the better. But writing content is very time consuming and should be supplemented by user-generated content whenever possible. “User-generated content” of course is a fancy word for comments and reviews that web site visitors can post. By doing so, they can [...]
Sep
21
It is not difficult to optimize blogs for search engines such as Google. Simply follow these steps any time you write a blog post: 1. Identify the keyword phrase that you believe people will most likely use to search for content related to your blog post.2. Put this keyword phrase into your post’s title.
3. Use the [...]
Sep
04
Are you thinking about writing a nonfiction e-book? Possibly about a niche subject that nobody has written about yet? Whether you are thinking about self-publishing a book or trying to make a business case to a publisher, there’s a quick way to evaluate the market for your e-book: 1) Go to Google’s AdWords Keyword Tool [...]
Aug
15
For SEO professionals, a website redesign is often a nightmare. After working hard for months to optimize a site and get it ranked in the top search results, a redesign can undo most of the on-page optimization. My advice to anyone considering a redesign: Stay away from a complete redesign, if your web site is [...]
May
10
LightFair 2012 has never seen the twists and turns that are being delivered by global LED light manufacturer OSRAM Opto Semiconductors and their live contortionist shows with the famous “Lisa at Lightfair.” At booth #2114, you can see Lisa fit into a 3×3 box, demonstrating the maximum flexibility and minimum size of OSLON Square, the [...]
Sep
19
I already wrote about how publishers can effectively sell books through pay-per-click advertising. But, like everyone else who is offering products and services online, publishers should also invest in the other side of search engine marketing: organic/free search results, and name their books accordingly. This will not only ensure valuable search traffic from Google, Yahoo [...]