Sep
19
Personalized search. Throw that term out. Personalized search is just the new search. For some time now, Google has been paying attention to (and using) your geographic location, language and context from previous search queries to deliver the most relevant (personalized) results. They keep track of your search patterns and preferences to learn what you [...]
Sep
15
Local search optimization always requires significant time and attention. While there are no shortcuts, marketers can execute a number of strategies that have been proven to positively effect local search rankings. Let’s clear up a couple important items first. Yes, it’s true, the dental and law professions are among the most competitive (and thus among [...]
Sep
14
From Search Marketing Expo 2011 in New York, Ingenex has learned a LOT more about the +1 button from Google, and how it’s being implemented. We’ll take you beyond what everyone else knows, and look into the future of Google +1. This great session was led by speakrs Josh Dreller, Matthew Guiver and Benjamin Vigneron. [...]
Sep
14
The Search Marketing Expo is off to a great start in New York. The first SEO focused workshop we attended was all about Google Survivor Tips, with special guest speakers Alan Bleiweiss, Micah Fisher-Kirshner, and Mark Munroe. Why do you need tips to survive Google? First you need to know about Google’s “Panda” [...]
Dec
23
FourSquare has made itself more social by adding photos and comments to its popular check in application. The photos and comments will only be visible to friends in your network.
Dec
23
Aro Mobile’s mission is simple: to make the smartphone smart. Even though phones have many applications that are able to do an impressive array of tasks, these applications do not talk to each other. Using a semantic system Aro Mobile is able to see within applications and make cross-references to other applications.
Sep
08
Google Instant search is here! Today Google announced their newest enhancement to search, raising the bar once again. Start typing a search query into Google and you will notice the results page instantaneously updates and changes with each letter you type.
Aug
13
Beginning Monday, August 23 Facebook will be implementing plans announced in October of 2009 to remove applications boxes and application info sections as well as reducing the width of application tabs on Pages.
Dec
16
Ann Arbor, MI December 16, 2008 – Ingenex , a Michigan-based digital marketing firm, was hired to build business social networking profiles for several individuals and their companies, as part of it’s new service and web site http://socialharbor.com . Social Harbor is a service that builds business social networking profiles for companies and their employees [...]
Dec
08
So you’re already on Linkedin? Great! Already one step ahead of most people out in the business world. Keep the ball rolling with Linkedin Companies. Linkedin has recently introduced yet another aspect to their industry leading Business Social Network, the ability to add, join, and maintain a Company page/profile. Login to your Linkedin account, and [...]