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Tue Jun, 2013 by Digital Bus
Not many people are using all the resources available to effectively promote their event marketing. A great example of a group in Michigan executing a well rounded event marketing is LA2M – Marketing Education. LA2M has developed a format that has a perfect balance between information and networking opportunity. The casual atmosphere attracts professionals from all [...]
Tue Jun, 2013 by Digital Bus
Through the countless resumes received and interviews conducted in society, being remembered by a business professional can be very difficult. With an average of 1,750,000 individuals graduating from college each year, how many of those grads are going after your dream job? Professional Networking is a way for job seekers to connect and converse with [...]
Wed May, 2013 by Digital Bus
Whether it’s mingling at professional associations, conventions, socials or with colleagues, the job of networking is never done. Sure, you may already have a career, but that’s no excuse to stop forming new relationships or nurturing the old ones. When building a business, you can’t rely solely on old contacts; you have to make new, valuable connections [...]
Tue May, 2013 by Digital Bus
If you have a job or not, professional networking is key. How many times do we hear the expression: “It’s all about who you know.” For you to effectively network you can’t forget about having professional business cards, especially if you are looking for a job in the digital marketing industry. We are in an [...]
Mon May, 2013 by Digital Bus
In today’s digital age, job seekers and businesses alike are learning to adapt to a changing professional networking environment. Though it may seem unnatural at first to familiarize yourself with the Internet and social media in a professional way, these venues open up doors to connect with people unlike before. Professional Networking for Job Seekers [...]
Mon May, 2013 by Digital Bus
Social media and search are continuously being tied together lately. Understanding how to connect the two within your brands digital marketing strategies is essential for creating great campaigns and engaging users. There are certain aspects of social media marketing that must be complementary to search strategies. Making sure that elements work well together will produce [...]
Mon Apr, 2013 by Digital Bus
Creating content is easy. Creating a sharable content is harder. However, it is marketers’ biggest dream to create both sharable and share-worthy content. Virility: opportunities and challenges Living at the era of digital, we, marketers, have everything the one could wish for to create a viral campaign. Viral marketing is a set of marketing techniques [...]
Fri Apr, 2013 by Digital Bus
Time and time again, we find that social media is changing the way we work. Social media platforms have an immense ability to influence specific outcomes such as the acquisition of new customers, a new sale, recommendations and referrals. This could also be displayed as a change in sentiment between products and innovations, an increase in [...]
Fri Apr, 2013 by Digital Bus
With so many different platforms in social media, there are so many places your brand can be talked about. It is really important to be a part of the conversation, or in the very least, be aware of what is being discussed. However, you can sometimes miss what is being said about you by only [...]
Fri Mar, 2013 by Digital Bus
A few days ago I read somewhere that if you’re not content marketing you’re not marketing. And I must say, it’s 100 percent true. Photo by idovermani Design for Real People In order to be a successful company you have to become a master of communication. Good content marketing delivers information that makes your customer [...]