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Wed Mar, 2012 by Derek Mehraban
In another blow for free content providers and advertisers The New York Times has announced that it will be making circumvention of its paywall more difficult. Presently, users can access 20 articles per month without a subscription. That number will soon be cut in half. The thinking is that exposure to the brand will make [...]
Mon Mar, 2012 by Derek Mehraban
During a panel at SXSW Google’s Matt Cutts announced that Google will be implementing a penalty for sites that are overoptimized. Until that announcement the policy about SEO overoptimization was run by a 2009 announcement, also by Matt Cutts, that there was no such thing as overoptimization. The goal of the penalty is to emphasize [...]
Fri Mar, 2012 by Derek Mehraban
Over the next few months Google will be updating it search parameters. It is not yet announced (determined?) just how Google will be changing the weights in its current search algorithms, but what Google will be adding is semantics, which factors in the actual meanings of words. The immediate result will make Google more like [...]
Wed Mar, 2012 by Derek Mehraban
Siri is not yet in the hands of many people but it soon will be. More and more people are migrating to faster and more powerful smartphones. Siri-like apps are also coming to Android devices and to earlier versions of the iPhone. The potential for Siri, and Siri-like apps, to change shopping is significant. More [...]
Wed Mar, 2012 by Derek Mehraban
The data for February’s search market share has been released by comScore. Both Google and Bing have gained share. Combined, they both gained .4% of the market. Both gains come at the expense of Yahoo, which lost the .4%. AOL remains unchanged at 1.6% and in a strange case of numbers not adding up (probably [...]
Fri Mar, 2012 by Derek Mehraban
There is a lot of talk about the possibility of a double-dip recession in the US. News like that keeps digital agencies on the edge of their seats. The easy expense for a brand to cut is advertising, especially its new and hard to quantify advertising units. Recent data from Spain, however, offers some hope. [...]
Fri Mar, 2012 by Derek Mehraban
FaceBook currently reaches 133 million US users and is expected to pass 150 million by the end of 2014. By 2014 Twitter will double its current American user base to nearly 40 million. Because of FaceBook’s massive size it makes sense that it cannot continue to grow at the pace it had been growing. Twitter’s [...]
Mon Mar, 2012 by Derek Mehraban
If there was doubt that we are on the cusp of a mobile revolution, then the latest results from the Pew Internet and American Life Project will put that doubt to rest. Of American cellphone owners 53% of them own a smartphone. Of all Americans 46% of them own a smartphone. That number represents a [...]
Mon Mar, 2012 by Derek Mehraban
msnNOW is a new service from Microsoft that tracks “what people are talking about, searching for, and sharing the most.” It launched on February 15 and so far has generated a decent amount of traffic. It seems to be able to generate a fair amount of referral traffic as well. The problem, however, is where [...]
Fri Feb, 2012 by Derek Mehraban
Thursday morning President Obama introduced a Consumer Bill of Rights. Google, Yahoo!, AOL and Microsoft are all stating they will voluntarily comply with the bill. Internet Explorer, Firefox and Chrome already have ‘do not track’ options even though they are rarely used. That is the main component of the Bill of Rights. For now all [...]