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Aug
13

Applications, Tabs and Boxes to be affected by the New Facebook Page Format

Fri Aug, 2010 by

Beginning Monday, August 23 Facebook will be implementing plans announced in October of 2009 to remove applications boxes and application info sections as well as reducing the width of application tabs on Pages.

As a digital marketing agency, the team at Ingenex Digital Marketing is accustomed to handling changes to Facebook and other social media sites to ensure that our social media marketing clients continue to get the best result from their company pages. Whether you are a Facebook administrator yourself, or you have a digital marketing agency, like Ingenex monitoring your social media marketing, it never hurts to understand the new changes being made, and more importantly why.

Removal of Application Boxes and Application Info Sections:
The decision to remove application boxes and info sections was made to ease navigation and ultimately optimize the new format for Facebook profiles and pages. Removing the various boxes and placing the information under an application tab will centralize the Facebook page information and ultimately make it easier for Faceook users to find what they are looking for.

Reducing Application Tab Width to 520 Pixels:
This particular change will have a greater influence on Ingenex social media clients. As you can see in this example of Weber’s Facebook Page, the different tabs feature informational pictures of the Ann Arbor Hotel. To accommodate the change, the Ingenex team will make adjustments to the Facebook Mark Up Language (FBML) prior to August 23. The changes will allow for a simple transition from the current application format to the new format.

The removal of application boxes and info sections and the change in application tab width will automatically go into effect on Monday, August 23. Beginning this week, Facebook has given page admins the opportunity to preview their page before the change to determine any changes that need to be made before two weeks is up.

The team at Ingenex is hard at work on the Facebook pages for their clients, to ensure a seamless transition. Follow the link to read the Facebook update.

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