Thu Jan, 2012 by Derek Mehraban
In October 2011 25.1% of smartphone purchases were iPhones. That number reflected a trend where Android controls the majority of the smartphone market. Over the holiday season, however, the number grew to 37% of new smartphone contracts. Apple has been changing its strategy and it appears to be working. While Android devices are still most common, the gap is quickly closing.
As AT&T contracts, the original exclusive carrier of the iPhone, expire many people have a freedom that did not exist when they signed their contracts. Users may now jump to different carriers and still have an iPhone. There are also a variety of price points available for new iPhone contracts. Estimates open up the iPhone availability from 100 million to 260 million because of those new freedoms.
The mobile marketing agency has long needed to pay attention to smartphone operating systems and which apps are available. As more and more apps become available for both devices, then this platform issue will matter less and less. Until then, however, the mobile marketing agency needs to make sure their ads are displayed across all platforms. If a decision is needed, then it appears the long play is on iPhone and ads delivers to an iOS device.