Wed Jun, 2011 by Derek Mehraban
On December 8, Android’s chief Andy Rubin reported there were 300,000 Android activations each day. As of Tuesday that number is now 500,000. That’s an impressive number and it is an impressive growth.
The easy trend for mobile ad agencies is the growth of smartphones and the growth of the mobile web. Advertising needs to increasingly gear itself, or at the least optimize itself, for mobile viewing. The other noticeable trend this news brings for the digital agency is about budget allocations. Increasingly apps need to be iOS and Android ready. Advertising with an iOS only platform will increasingly represent lost viewership.
Because of the stunning growth of Android based phones the digital agency needs to evaluate its mobile campaigns immediately to prevent any lost revenue and exposure. It is important to keep in mind that non-mobile campaigns will also be affected as more and more people are on mobile devices and use those devices for regular internet access.