The Digital Bus

 

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Episode 4 features an interview with search engine marketing expert Andrew C. Miller. Andrew runs a company called Your Search Advisor. He knows the SEO and PPC business very well, and provides an interesting interview for this podcast. Read Podcast transcription here.

The Digital Bus Podcast features interviews conducted by Derek Mehraban, CEO of Ingenex Digital Marketing.

Derek will alternate between interviewing web savvy, social media, Millenials and GenX or Baby Boomer executives, CEO’s, and Marketing Directors who have tons of business experience to share, and are looking to learn from the uber-geek crowd.

This episode answers the following questions:

1. Introduction of who Andrew Miller is, and what is Your Search Advisor.

2. Why is search engine optimization and web 2.0 important today, especially for young companies?

3. For a CEO or President of a company looking to build an online presence and become web 2.0 savvy, what would you suggest they do to begin?

4. Does the CEO/President of a company need to be online - or just the people in marketing/IT?

5. How will search engine marketing impact business over the next 10 years - what’s your best guess?

6. As a 20 something (Gen Y) business owner, what is the biggest question you have for CEO’s and executives out there? What advice or topic would you like to hear about in future podcasts?

This podcast recorded live at The Brickyard by Derek Mehraban.

Here are 12 sites that Andrew suggests for tracking your online presence. You can subscribe to the RSS feed from these sites to see what people are saying about your company, clients or competitors.

Most of the feeds are for search results or specific articles so they automatically update when new content is found. Changes show up instantly and it eliminates the need to check each site manually. You can subscribe to the RSS feeds by clicking on the RSS button on each site or simply visit the URLs directly. Here is the Digital Bus RSS as an example.

These resources cover the largest networks on the Internet. Obviously there are thousands more, but keeping an eye on these will alert you to the latest news and gossip about your company.

Technorati - Tracks over 110 million blogs
Google Alerts - Sends alerts when your company appears in News, Blogs, Web, Video, or Groups results
Digg - Social media site that allows users to vote on stories
Yahoo! Answers - Over 75 million users ask questions and post answers on a variety of topics
LinkedIn Answers - A social network for professionals with a Q&A section
Wikipedia Article Edits - Track specific articles to get updates when anybody makes edits
Tweetscan - Alerts you when your company name is mentioned on Twitter
MySpace - The world’s largest social network
Facebook Lexicon - Counts occurrences of any keywords on users’ Walls over time
Google Trends - Provides search volume over time for any keyword
Yelp.com - Allows users to rate and review local businesses
Del.icio.us - Online bookmarking service allows users to share links