Thu Jul, 2011 by Derek Mehraban
There has been speculation lately about whether or not Amazon will enter into the tablet wars. Amazon will not confirm any rumors, but data shows consumers are most willing to give their money to an Amazon Android-based tablet over other companies’ options. The real shock of this data is the stated preference of what consumers want. Even when consumers are aware of what features are lost by going with an Android tablet instead of an iPad with its amazing iPad applications, consumers are still mainly motivated by the price tag.
The digital marketing agency can benefit from this if Amazon does produce a tablet. Amazon has shown a willingness to supplement the sticker price with advertising, see the splash page on the cheaper versions of The Kindle. The digital agency can secure some of this real estate for its client firms while at the same time encouraging the growth of tablets and mobile advertising that necessarily comes along with increased tablet usage.