Digital Marketing Blog

Facebook is well on its way to become the main destination for internet users. Despite that, however, there is incredible growth among niche social networks. The Pinterest explosion, 11.5 million new users form May 2011 to January 2012, is only an example. Tumblr has also seen some remarkable growth albeit much more modest than Pinterest’s [...]

Thursday morning President Obama introduced a Consumer Bill of Rights. Google, Yahoo!, AOL and Microsoft are all stating they will voluntarily comply with the bill. Internet Explorer, Firefox and Chrome already have ‘do not track’ options even though they are rarely used. That is the main component of the Bill of Rights. For now all [...]

Pinterest launched in 2010 and has registered 7 million unique visitors since December. Shareaholic reports that Pinterest is now driving more referrals than FaceBook, Google+ and LinkedIn combined. With numbers like that it needs to stop being treated as a fad or as an entirely creative platform. The social media marketing agency needs to incorporate [...]

Tom Schmitz, a consultant, has some interesting advice for setting up a website so it maximizes usability without sacrificing PageRank. Google and others offer up a 100 link ceiling as a way to organize a website, however, Schmitz argues if a brand is lacking PageRank, then 100 links will eat away at the number. Instead [...]

Google is releasing data about searches done on Valentine’s Day. Because of the nature of the holiday we should expect it to be a heavy day for local searches (mainly for restaurants and for products that can be bought immediately). Google’s data supports the expectations, with some surprises. Of all the searches for national restaurants [...]

Chirpify is a new startup that is designed to allow brands and people with a PayPal account to sell and buy goods through Twitter. Chirpify monitors Twitter feeds of members and when the “@brand Buy” sequence is entered then Chirpify will transfer the appropriate amount of money across accounts. It is a new venture, so [...]

Most people who own a digital device use it while watching TV. The numbers are actually quite shocking. 18% of people who multitask with a laptop or a desktop computer say they do it once a week while watching TV. 66% of those people, however, multitask daily. There is a drop off with the phone [...]

YouTube is the new television but until the new app was released Google TV did not offer the best YouTube experience. The new app allows Google TV users to access YouTube’s new channels format, which will help it compete with cable and satellite television providers. There is still a content problem, but more and more [...]

Foursquare has finally updated its mobile app (both iPhone and Android) to match some of the functionality on its web site. The main difference is an improvement in the Explore function. Some other differences are an ability to change your location (so the user can search around a future location instead of being limited to [...]

For years Pandora was the top dog in streaming music. Based on the music genome project, people tune into Pandora to listen to a particular flavor of music and then Pandora serves up other similar artists. Sometimes people even discover new artists or songs that they like through the service. Spotify came along almost a [...]