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Wed Jan, 2012 by Derek Mehraban
Google Maps and Google Earth have now received two updates in 2012. The updates are to better render buildings and tall objects, so the maps will be more realistic and more usable. Google has also developed a new piece of software for faster and better rendering of maps inside a web browser. Google is not [...]
Tue Jan, 2012 by Derek Mehraban
Checkpoint Research has conducted a survey of nearly 1,000 IT managers and the results have some interesting data for the digital marketing agency. For their employees businesses prefer iOS to Android and Blackberry devices. Currently 89% of businesses have smartphones or tablet integration into their corporate ecosystems and 30% of those devices are iOS powered. [...]
Thu Jan, 2012 by Derek Mehraban
Despite the poor market share of Microsoft smartphones, some believe they are poised to make a large strike into the field. There are a couple of advantages Microsoft has going for it. The main benefit is the large share of business products Microsoft already controls. The theory is that Microsoft will be able to make [...]
Thu Jan, 2012 by Derek Mehraban
In October 2011 25.1% of smartphone purchases were iPhones. That number reflected a trend where Android controls the majority of the smartphone market. Over the holiday season, however, the number grew to 37% of new smartphone contracts. Apple has been changing its strategy and it appears to be working. While Android devices are still most [...]
Wed Jan, 2012 by Derek Mehraban
While nine out of ten tablet owners used their tablets to make a purchase this past holiday season, most prefer to do their shopping on laptops or PCs. 87% of tablet owners say they prefer to shop using their laptop or PC to a mobile device. That data is the result of a study completed [...]
Thu Jan, 2012 by Derek Mehraban
A new study released by L2 reports that large retailers are not keeping up with the demands of consumers for mobile shopping. Survey results show half of the prestige retailers had feeble efforts for mobile shopping. Many of these vendors did not even have mobile optimized websites, and even fewer provided an ability to make [...]
Tue Jan, 2012 by Derek Mehraban
As the app explosion takes off the digital agency needs to become skilled in building them. One of the questions facing the development process had always been to build them natively to the operating system or to use HTML5. Forester Research has been answering that question for some time now with, it’s complicated. They have [...]
Tue Jan, 2012 by Derek Mehraban
On Christmas Day there were 7 million Android smart phones and iPhones activated across the U.S. The new phones combined with the already existing inventory made that week the heaviest app download week in history. It is estimated that 1.2 billion apps were downloaded that week alone. That number is a significant jump over a [...]
Tue Jan, 2012 by Derek Mehraban
“2012 will be a tipping point as exploding mobile-connected consumer adoption reshapes all business structure, process and economics,” writes Diane Mermigas. “Worldwide social network ad revenues will pass $8 billion in 2012, $5.8 billion of which will be generated by Facebook and its mobile expansion, according to eMarketer.” As all advertisers will allocate significant budgets [...]