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Tue May, 2011 by Derek Mehraban
The buzz for location based marketing has slowed in recent months because of the dominance of Groupon and other daily deal vendors. Groupon recently secured some cooperation with Loopt and now they are targeting the larger of the check in applications: FourSquare. This partnership will allow Groupon to move past email lists and provide more [...]
Fri May, 2011 by Derek Mehraban
FaceBook’s implemting of a user’s ‘likes’ as a panel of advertising across the network is a great idea from a firm’s point of view. However, there is an issue if the user is under 13. FB’s terms of use do not allow users under 13, but a recent report says there are 7.5 million such [...]
Fri May, 2011 by Derek Mehraban
There is a new report out about FaceBook marketing. This report doesn’t do the important work of analyzing which tactic seems to work best, but instead measures what brands are doing on FB. This is itself instructive for smaller digital agencies, so they can see what the larger brands – larger is potentially important because [...]
Thu May, 2011 by Derek Mehraban
A new report says paying for advertising spaces through Twitter is not a good investment. While some of the larger brands may have had some luck, the report says it definitely is not worth it for smaller brands. Using a Twitter service like most people do, for free, can still be valuable but more work [...]
Thu May, 2011 by Derek Mehraban
Days after an insider ‘leaked’ details of the new iPhone (September availability), Android and Motorola have announced specifications for the new Droid X2 to be released May 26. The CPU will offer the 1 GHZ dual-core processor, a 4.3 inch screen and an 8 megapixel camera capable of recording in HD. The biggest surprise in [...]
Tue May, 2011 by Tiffany Risner
LIGHTFAIR 2011 is being held in Philadelphia this year. Global lighting experts and enthusiasts have gathered for the international tradeshow to share innovation and exhibit the latest in lighting technology.
Tue May, 2011 by Derek Mehraban
Another volley in the Facebook v Google wars was fired on Tuesday as Bing now incorporates Facebook recommendations into search results. Bing had already adopted a +1 system where users could vote up search results. If the searcher is also logged into his Facebook page, then a Bing search will show recommendations by the user’s [...]
Tue May, 2011 by Derek Mehraban
In an effort to make it easy for users to find high-quality videos made exclusively for the web, Blip.tv has redefined itself. The redesign includes not only the new mission statement, but also a series of portals which should make sorting for videos easier to find. The key, according to the site, is a site [...]
Mon May, 2011 by Derek Mehraban
If that bottle of Coca-Cola in the Facebook picture wasn’t already labeled, then Facebook is willing to provide the label. Just as people in Facebook photos can be tagged, now products can as well. Now every photograph can be an advertisement. There is speculation that Facebook may make such tagging automatic. Whether or not Facebook [...]
Mon May, 2011 by Derek Mehraban
A Jefferies & Co. analyst has released some details about the new iPhone. Distribution deals with Sprint and T-Mobile will have it available in time for the holidays. The new phone will not be available for LTE service, because the Qualcomm chips for that connectivity are not yet reaching yields allowing it to be available [...]