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Tue Nov, 2010 by Derek Mehraban
The discussion has settled that Google did purchase Groupon. The question is for how much? $2.5b or $5b. Either way the result is the same for digital marketers. Google is going full-bore into local advertising. Most new firms had been following a model that did not bring them to Google’s Adsense. Newer firms have been [...]
Tue Nov, 2010 by Derek Mehraban
While 42% of CMOs are still investing most of their budgets in print ads, that number is down from last years 67%. Many are still investing in TV ads, but those tend to be large firms that also have a large presence online as well. The best news comes from the 27% of CMOs that [...]
Mon Nov, 2010 by Derek Mehraban
The day that supposedly makes companies’ balance sheets enter the black for the year came and went. Numbers for brick and mortar vendors shows spending is up almost 3% over last year. That alone is an optimistic sign. The real optimism, however, deals with digital sales. Online vendors were up almost 16% over last year’s [...]
Mon Nov, 2010 by Derek Mehraban
John Lazarus, formerly of Microsoft, has debuted Aro Mobile. It is a set of core applications that replaces the basic offerings by Google’s Android OS. These core apps are SMS, phone, email, browser and calendar. Aro Mobile’s offering integrates them together in a semantic setting so they are better integrated. Photo Credit: Recombu.com It is [...]
Tue Nov, 2010 by Derek Mehraban
A new Wall Street Journal article points to a discrepancy concerning FaceBook’s supposed advertising dominance. Almost a quarter of all display ads were shown on FB and yet FB only earns about 10% of revenues from display advertising. This discrepancy is because resolving ads is not what generates the revenue, rather converting those ads is [...]
Tue Nov, 2010 by Derek Mehraban
After losing Net Neutrality votes in the mid-term elections, the Obama administration has begun a new subcommittee to determine what new privacy regulations need to be implemented. In addition to this subcommittee the Federal Trade Commission and the Commerce Department will also weigh in with their own recommendations for online data collection. The Commerce Department [...]
Mon Nov, 2010 by Derek Mehraban
For those of us lamenting the loss of single networks and custom advertisements, Mother Nature Network shows it is still a viable business model. The network is a portal for consumers wishing to be as green as possible. They do not use Adsense or any other advertising network. Instead their advertising real estate is handled [...]
Mon Nov, 2010 by Derek Mehraban
TrueView is a new ad unit YouTube will begin deploying soon. It will allow users to skip to different advertisements, and even to skip out of any advertisements. TrueView offers viewers three advertisements. If a user does not view any of them then the advertiser is not charged. Photo Credit: scrapetv.com This advertising model is [...]
Fri Nov, 2010 by Derek Mehraban
It’s time to sharpen up those graphic design skills. Sharp announced one of its two 3D smartphones will be introduced to US markets in 2011. Photo Credit: BlackBerryTrader There is still no indication which of the two will be here, but it is significant. Even though everyone knew 3D display ads were coming, they are [...]
Fri Nov, 2010 by Derek Mehraban
Google is revamping its cloud based productivity software. The latest update is to Google Docs by adding autocorrect and a shorthand text substitution option. The cloud functioning of Google Docs is a huge bonus for people who work on small informal documents. They can be easily shared and they can be worked on regardless of [...]