The Digital Bus

Digital Marketing For Kind Companies

By BoLOBOSE payday loan

Archive for October, 2010

Oct
29

Facebook Becomes Stickier

Fri Oct, 2010 by

Facebook has announced the Friendship Page.  The page shows two people (you must have permission to see their profiles) and the data they share in common, wall posts, RSVPs, etc.  Facebook seems to be taking to heart the truism that it is not a social network but instead a social database.  The Friendship Page is [...]

Oct
28

Truth As a Competitive Advantage

Thu Oct, 2010 by

Is it possible that marketing has been too successful? The ease of information is causing marketing to turn back in on itself. Even though all products and companies are Google-able, it’s the advertisements online that are most immediately and easily Google-able. Consequently, it is the digital marketers who are most at risk and who also have the most to gain by using truth as a competitive advantage.

Oct
27

10 Reasons Ford Motor Company and Michigan State University Football Dominate

Wed Oct, 2010 by

1. Great coaches – Mulally for Ford and Dantonio for Michigan State Ford: Alan Mulally came on board at Ford in 2006. One of the first things he did was secure financing that allowed Ford to avoid bankruptcy and the government bailouts that GM and Chrysler had to take. Mulally also has helped Ford improve [...]

Oct
27

Google TV Is Not Yet On The Air

Wed Oct, 2010 by

Disputes over advertising revenue keep Google TV on the ground. ABC, CBS and NBC are blocking their content from being displayed. Some other networks, such as MTV and Fox, are allowing display but not yet committed to that permission. Photo Credit – Blogoscoped This move marks growing tensions between networks and Google. The Google business [...]

Oct
26

Blog Design Layout

Tue Oct, 2010 by

Farhad Manjoo, over at Slate.com, reflects on the difference between blogs and online magazines. The main difference he arrives at is the content of the piece. If it involves new research or material then it is an article and a piece that is merely paraphrasing content found somewhere else online is a blog entry. The [...]

Oct
25

#140 Character Conference Comes to Detroit

Mon Oct, 2010 by

Last Wednesday a portion of the Twitter community gathered in Detroit to attend the #140 Character Conference. The conference consisted of a day of speakers and allowed the Twitter community to listen, connect, share and engage with each other while exploring the effects of the emerging real-time Internet on business. Speakers discussed several topics including [...]