Digital Marketing Blog

Ingenex CEO Derek Mehraban was the featured speaker at TechTown Detroit this morning for a select group of Detroit business owners at the TechTown Entrepreneurs’ Breakfast. The topic for today’s discussion was digital marketing for the entrepreneur and start-up business. Derek’s talk covered all the bases of digital marketing including social media marketing, integration of [...]

It’s the Monday after the Super Bowl, and any marketing blog worth its pixels is going to contribute its commentary about the advertisements. While I was watching this year’s festivities, I noticed that many companies are taking a much more subtle approach to their digital marketing strategies than before. Gone are the days when every [...]

Have you set up a second Twitter account for the sole purpose of interacting with brands, following them, redeeming coupons, making service requests, and voicing complaints via Twitter? Maybe it’s a good idea. Flickr photo: kaibara87 It makes sense. Personally I hate to bog down my personal Twitter account with complaints or questions to companies [...]